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Profitable accounts through Pay Per Click (PPC) Management

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The art of Pay Per Click (PPC) management is to look out for those hidden gems within your PPC account. Think about when you do that long put off spring clean at home only to find a long lost tenner at the back of the sofa or when you pull the fridge to clean the floor you find some mouldy food there. Managing your PPC account is somewhat similar.
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