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You are here: Home Client Center Professional Articles E-mail Marketing The Importance of a Name in the Sent from Email Address

The Importance of a Name in the Sent from Email Address

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When using an email marketing tool such as Adestra's Message Focus, you are able to specify exactly what sent address you want the email to be labelled as being broadcasted from. From prevalent industry contacts through to brand names, this gives the marketers the flexibility to use 'sent from' addresses that resonate with their audience for improved recognition.
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