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You are here: Home Client Center Professional Articles Ecommerce How Measuring Key Performance Indicators Can Improve E-Commerce Strategy - Part Two

How Measuring Key Performance Indicators Can Improve E-Commerce Strategy - Part Two

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Why time spent on your site is important All websites regardless of type should measure this KPI, simply because all websites can use it as a gauge to see how compelling their offers are as well as check web site performance. It doesn't matter whether you're running a content portal or an e-commerce sales operation, time spent on your pages is an important metric to measure. If you have for instance a commerce site you need to know how long your offers hold your audience.
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